Fashion Logo Re-Design Project
Ira Lysa is a small fashion company that specializes in creating unique and stylish clothing pieces for women. As part of their branding efforts, they have decided to undertake a logo re-design project to give their brand a fresh and modern look that better reflects their values and aesthetic.
The goal of the logo re-design project is to create a new logo that is visually striking, memorable, and reflective of Ira Lysa's brand identity. The new logo should be versatile, able to be used on a variety of mediums, including their website, social media, and product packaging.
My Role
My responsibility involved direct collaboration with the fashion designer to gain a comprehensive understanding of the distinctive features she aimed to capture in the logo for her brand. Based on this insight, I developed several iterations of the design, which successfully elevated the brand's logo to a new level of sophistication.
Old Logo
Overall, this logo just needed a re-fresh. I wanted to make sure it didn’t come across as a “tech” logo. The new design needed to come across as a true, unique fashion brand.
Round 1
Prior to collaborating with the designer, I presented a series of preliminary ideas inspired by the prevailing design trends within the fashion industry.
Round 2
After having more communication with the client, I managed to recognize her exact requirements, which were: 1. The logo must feature a black circle, and 2. The specific fonts that she favored. Using this information, I produced several diverse choices for her
Round 3
During a meeting with the client, I discovered more font preferences and further improved the designs based on her feedback.
Final Design
After a final re-adjustment, the client landed on a design she loved the most. Below is the final iteration of the logo design that will be used within the packaging and web design.
